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Event in San Francisco March 5-8, 2017: Innovation Culture and New Business Models in Silicon Valley

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As customer behavior, digital technologies and markets develop at exponential speed, business models must change too. At the same time organizations must build stronger culture for accepting change. In this program we offer practical insights connecting business models and innovation culture.

This program consists of 4 days in Silicon Valley, San Francisco and University of California at Berkeley. Additionally, there is half a day of introduction at BI campus Nydalen as well as half a day summary session at BI campus Nydalen after the program is over in the San Francisco Bay Area.

We offer practical insights through classes, cases, group discussions, and visits to companies and networks. Previously we have visited corporations such as Apple, Google, Tesla, Intel, Autodesk, and Silicon Valley Bank.

We encourage participants to come to the introduction day at BI with their own project or problem that they would like to explore while in the Bay Area. In the summing up session we will hear from participants how their projects developed via insights offered through the program.

In the program three kinds of business models are presented initially, and we will show how to use these in practice. The models are Osterwalder’s Business Model Canvas; The ten types of innovation (the Doblin Model), and the Service Innovation Triangle. We will apply these to some of the best business examples in the Bay Area, and look at topics like the sharing economy, on-demand economy, artificial intelligence, virtual reality, big data, and the Internet of Everything.

When we look around us today we see industries that have been rock solid become threatened, such as oil and gas, banks, newspapers, taxi companies, and financial industries. Which industries will be challenged tomorrow? How will revenues fare for retailers, manufacturers, and professional service companies such as lawyers, engineers, and real estate agents? Will all these industries, as well as other industries, be able to develop new business models and make changes in time?

In Norway there are fairly high barriers to thinking new about business models and value creation. Cultural barriers to change grow higher the older and the larger an organization becomes, whether in the private or in the public sector. Additionally, in Norway we generally have a high threshold for taking risks in  business life. We also have low acceptance for failure. These elements point to the importance of developing the innovation culture within organizations, so as to embrace risk and failure in a constructive way.

In this unique Executive Short Program we connect a business perspective with a cultural perspective. We present how the perspectives can and should support each other to create more value for individuals, companies, and the society.

The majority of the program is set in Silicon Valley and surrounding areas, underlining the importance of understanding digitization and exponential technologies, and how they will impact value creation in the near future.

We can’t import the culture of Silicon Valley to Norway, but we can bring with us elements of this culture to constructively challenge resistance to change and to create impulses for innovation.

Focus areas:

  • Effective business models as a tool for value creation
  • New business models, such as the sharing economy and the circular economy
  • The importance of innovation culture to succeed with new business models
  • Visits to some of the most innovative companies and networks in Silicon Valley
  • The importance of Internet of Everything and the 4th industrial revolution
  • Exponential technologies, such as artificial intelligence, and their business value
  • Learning to understand future trends
  • The changes in leadership roles the follow changes in markets and culture

Target participants:

This course is aimed at persons responsible for business development, whether in the private or public sectors. The program is relevant whether you work for an established company or a startup. People working with business development, and culture, will find this course very useful, whether their work with innovation, strategy, HR, technology, or value creation in general.

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